Daniel Wilson

DIRECTOR WHITESTAR GROUP - IWI BRANDS

Daniel Wilson is proud of his Tuhoe and Tainui heritage and passionate about the Urewera region of the North Island. His whanau (family) says this of their ancestry:
“There is a concept that is unique to Tuhoe called ‘matemateaone’. It is up to the individual to interpret, but basically it encompasses all one could feel for one’s land, rivers, mountains and forests; we are one with all these things and we will fight to the death and beyond to protect them.”
“We are the children of the mist; our ancestors, the mist maiden and Maunga, a mountain, came together in Ruatahuna and began Potiki, who began Nga Potiki, the first hapu, or sub tribes, who ultimately became you and me today.”
As co-founder of the Iwi Brand and a Director with in the WhiteStar group of companies, Daniel’s passion to unite the people of New Zealand and those of global indigenous groups by the link of sustainable food service, is a dream in the making.